bottom two images via garance dore...

Ok,ok Axel Vervoordt is on to a lot of things (the man is a genius), but this one thing that he's on to particularly resonated with me this week...


Etre heureux en rendant heureux (or finding happiness through creating happiness)

The adage is apparently Axel's favorite, as it expresses his design firm's commitment to "inspire artists and audiences through discovering and transmitting the beautiful, with a deep respect for everything that is authentic."

"Discovering and transmitting the beautiful" might be the best. description. ever. for the practice of design. And doing it to create happiness in other people? Well, that's pretty much the ultimate goal... I mean what else is there?

Thanks for the reminder Axel.